Brand refresh -

Brand Evolution

In recent times, Arbuthnot Latham has been on a growth journey. We are five times bigger than we were five years ago; we now offer private and commercial banking, wealth management and specialist finance - we are a full-service banking proposition.

Published

26th August 2020

Category

Video -

Brand Evolution 2020

Over 187 years, we’ve been building and maintaining strong relationships with clients, their families and businesses. We’re proud of who we are today, and continue to invest in the right people and technology so we can provide the best service for our clients today and tomorrow. In recent times, Arbuthnot Latham has been on a growth journey. We are five times bigger than we were five years ago; we now offer private and commercial banking, wealth management and specialist finance - we are a full-service banking proposition.

Over 187 years, we’ve been building and maintaining strong relationships with clients, their families and businesses. We’re proud of who we are today, and continue to invest in the right people and technology so we can provide the best service for our clients today and tomorrow.

In recent times, Arbuthnot Latham has been on a growth journey. We are five times bigger than we were five years ago; we now offer private and commercial banking, wealth management and specialist finance - we are a full-service banking proposition.

Quote -

Arbuthnot Latham has been associated with banking since 1833. We combine private and commercial banking, wealth planning and investment management. We believe in traditional relationship and service-led banking powered by modern technology. Our entrepreneurial spirit and personal approach enable us to provide innovative and flexible solutions to help our clients achieve their goals – for business, for family, for life – we are there for you.

Beach bungalow at night

Our focus on the long-term means that we entered (and have endured) the coronavirus pandemic with very strong capital and liquidity positions. We are investing heavily in technology to help us ensure we continue to meet and exceed our client's expectations. Despite all this change, we remain committed to building strong relationships as well as being entrepreneurial and forward-thinking.

Because the shape of our business has changed, we have a slightly different story to tell. To make sure we do that effectively, we are evolving the look and feel of our brand.

Our iconic peacock remains part of our logo, but our strapline is changing from Private Bankers since 1833 to ‘Bankers since 1833’ to reflect both our longevity, but also our more rounded proposition.

Using images that our clients can relate to, we take one key element within each shot and give it the distinctive Arbuthnot Latham peacock patterning; a representation that we are always there for our clients.

It could be the sail which powers a boat, or a child’s tent that provides protection – it conveys metaphorically the many key advantages we deliver to our clients.

Much has changed over the past few years, but what isn't changing is what we're known for: building relationships, focusing on the long-term and being forward-thinking. As we have always been, we are there for our clients.

For business. For family. For life.

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Strong and meaningful relationships with our clients are at the heart of our business. We believe in the power of together. Our clients are exceptional people. It is only through a full appreciation of your unique aims and aspirations that we can help you achieve your goals.

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